This CD ROM explains the concept of value chains in straightforward terms and provides tools which farmers and agri-food companies can use to tackle a rapidly changing and increasingly complex business environment.

It includes international management experts describing lessons learnt from working around the world with producers to develop successful value chain initiatives.

Designed to be used in a workshop, an individual setting, or by a group of producers looking to work together, the CD ROM includes written overviews of eleven value chain initiatives and models that can be used to significantly improve farmers’ competitiveness and profitability.