Easy to read and well organized, this 162-page booklet outlines how you can launch a processing business and sell products directly to the public. Statistics show strong growth potential for managers who decide to “do it on their own.” Natural products, for example, such as organic foods, functional foods and supplements, are a $45 billion US industry and growing 20% per year. At the farm level, the trend towards healthier eating has been evidenced in the sales of garlic between 1970 and 1992, up 8.51% (USDA food Consumption Prices and Expenditures). Marketing on the Edge explores how to approach a wide range of direct marketing businesses such as meat markets, wineries and much more. All related topics are covered including processing, merchandising and promotion (see table of contents below). Special sections on the role of the Internet for your business are included.

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