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Creating a Partnership that Honours Different Personalities

Live! Thursday, December 14 @ 12 p.m. Eastern

Agriculture has evolved into a complex industry where success depends on a network of relationships both on and off the farm. Ineffective engagement is often cited by farmers and advisors as a major barrier to effective management and a source of tension. Family members often confide that a culture of sub optimal relationships is impacting operations and putting the farm’s future at risk. Advisors report that farmers are reluctant to engage their services, even if it means lost opportunity, higher risk, and lower profits.

What’s getting in the way of people thinking and acting strategically together?

The ability to work with a wide variety of people is a hallmark of high performance and successful businesses. It’s also learnable. Kelly Dobson of LeaderShift will sit down with Heather Watson of Farm Management Canada to share some practical applied psychology that unpacks why people irritate and avoid each other, and how growing our capacity to be ourselves, wherever we are, and whoever we’re with, is the only sustainable and scalable path to bringing our best to situations with actions that get results.

Kelly Dobson
Chief Performance Coach
LeaderShift Inc.

Kelly is a Certified Executive Coach and holds MA in Leadership from Royal Roads University. Kelly has been formally coaching in the ag space since 2017 through his company LeaderShift. Initially working with farm families – primarily parents, next gens and their siblings, which expanded to include cohort-based coaching through the National Farm Leadership Program (NFLP). The success of the NFLP branched Kelly’s client base to include agribusiness managers of both private and multinational firms.

Kelly’s primary interest is in equipping and supporting people to adapt to their changing environment, roles, responsibilities, and relationships. Over time, their work becomes a catalyst for personal innovation and growth that underpins their professional success. Kelly is also a fourth-generation farmer from Manitoba and has served agriculture for over a decade, chairing provincial and federal organizations, as well as writing for Country Guide.

Heather Watson
Executive Director
Farm Management Canada

Heather leads the team as Executive Director of Farm Management Canada and is the Canadian representative to the International Farm Management Association. Heather worked with Kelly to help shape the National Farm Leadership Program as one of the program’s pilot participants. Since then, Farm Management Canada has partnered with Kelly and his team to expand the reach and impact of the program. Heather now assists Kelly in facilitating the program. In 2022, Heather was recognized as one of Canada’s Influential Women in Canadian Agriculture. Heather has a Bachelor’s degree from the University of Guelph and Master’s degree from the University of Warwick in the United Kingdom.