The Agricultural Excellence Conference (AgEx) welcomes anyone and everyone from farmers to advisors, academia, organizations, private industry, and government to join us to exchange expertise and insights to continue to position Canada’s farmers for success through farm management excellence. Through a variety of speakers, discussion panels and interactive learning, we feature top notch content through our virtual platform, so you can enjoy learning and networking from anywhere – your home, office, field, boat, barn or greenhouse!

AgEx is the only event in Canada dedicated exclusively to bringing farm management enthusiasts together to build their business acumen. This year’s theme, The Challenge of Change, is about acknowledging that change can be difficult and also provide immense opportunity – learning how to confront change with confidence is the key. Conference-goers will come away from AgEx equipped with the information, tools and practical skills to thrive through change.


  • AgEx is the only gathering place for Canada’s farm management enthusiasts
  • AgEx is focused on building the business acumen and prosperity of Canada’s farmers
  • AgEx is focused on practical take-aways and learning outcomes
  • AgEx focuses on interactive learning to meet the diverse learning preferences and practices of delegates
  • And thanks to our generous sponsors and supporting partners, it is FREE!

AgEx 2021 Speakers

Interested in supporting AgEx 2021?
There are many ways you can support the Agricultural Excellence Conference ranging from $1500 to $15,000.
We’re of course happy to discuss a customized sponsorship package too.

To obtain a copy of our Sponsorship Package and discuss opportunities to support AgEx 2021, contact:

Nick Oakley
Business Development Lead
Farm Management Canada
250 City Centre Avenue, Ottawa, Ontario K1R 6K7
Telephone: 519-217-4601

We hope to see you there!

AgEx 2021 Sponsors

Title Sponsor

Speaker Session

Real Ag Radio

Community Gallery

Recognizing Excellence


Media Partner

Supporting Partner

AgEx 2020 Recap

Recordings from the 2020 Agricultural Excellence Conference are now available on our YouTube channel!

The Conference theme, Prosperity with Purpose, was about taking a proactive approach to farm business management – to build the confidence and underlying capacity to weather any storm and seize opportunities, positioning farms for continued success. Industry experts provided unique insights into agricultural trends across Canada and around the world, and the best management practices farmers can use to move their businesses forward. Conference-goers came away from AgEx equipped with practical information and tools to enhance their farm business practices and position their farms for continued success.

From farmers to advisors, consultants, students, academia, government, private industry and associations, AgEx welcomed a diverse group of industry stakeholders who provided incredible energy and engagement.

The Conference opened on Tuesday with greetings from The Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food Canada, The Honourable Senator Robert Black, as well as Farm Management Canada Chair, Joerg Zimmermann. Conference presentations started with Heather Watson‘s Prosperity with Purpose: Navigating the Path. This was followed by Colleen Stuart‘s Storytelling for Uncertain Times. The Discussion Panel: Filling the Management Gap through Mentorship and Peer Advisors, sponsored by MNP, explored two avenues Canada’s farmers are using to support getting outside help to maintain excellence; mentorship and peer advisory groups, along with technological solutions that are helping farmers build their network of industry experts.

Traditionally farmers have focused on risk management in production, finance, and marketing. Climate change, debt levels and global trade disruption have increased the importance of risk management, but there are those ‘Black Swan’ events that are difficult to predict. Rob Napier discussed preparing for challenges in a volatile post-COVID era, and what steps farm families can take to successfully sail through the unchartered waters ahead. Capping off a day of presentations, Hoppy Hour was hosted by Origin Malting and Brewing and supported by Alberta Barley. In the evening, delegates gathered for a special student session What Lies Ahead? The Path from Student to Professional moderated by Kara Oosterhuis from RealAgriculture.

On Wednesday, delegates learned about trends and opportunities for farm management in the digital age by Casper Kaastra from Sollio Agriculture. New Benchmarks: How Does Canada Measure Up was moderated by Maggie Van Camp from BDO, and Patrick Lemelin from National Bank gave Canada’s Ag Economic Outlook. Kelly Dobson from LeaderShift presented How to Foster Your Leadership Effectiveness: Increasing Farmer Performance, followed by a Discussion Panel on Getting the Most Value Out of Your Farm sponsored by John Deere.

On Wednesday evening, the Evening of Excellence took time to recognize Marcel Hacault‘s contribution to farm management with the Wilson Loree Award, as well as honouring BC Ministry of Agriculture colleague Adrian Semmelink and positive contributions made by the farming communities across Canada who have come together to help a neighbours, colleagues and networks, #AgAllStars.

For the last day of the Conference, delegates joined four Nuffield Scholars over a coffee and heard their Global Perspective on a variety of topics, as well as The Importance of Farm Communication by Nuffield UK Scholar, John Millington, a b on Canada’s Ag Trade Future sponsored by the Canadian Canola Growers Association, and Lessons Learned and the Future Landscape of Canadian Ag presentation by Marty Seymour of Farm Credit Canada.

The Conference wrapped up with Nuffield UK Scholar Alexa Parker presenting Corporate Meets Family in Business: Understanding Governance in a Family Business and then our very own Heather Watson with a wrap up of the 3 days of learning and closing remarks.

A sincere thank you to our delegates, speakers, sponsors and supporters who helped make this event a success! To re-live the Conference experience, search the hashtag #AgExConf20 on Twitter, Facebook and Instagram.

Past Conference Coverage


For information regarding other event details, please contact:

Denise Rollin
Project Manager
Farm Management Canada
613-237-9060 x 32

Farm Management Canada wishes to recognize the Government of Canada’s contribution to this project.